The Wall Street Journal just published an article on cleaning without chemicals. Norwex is mentioned in the article, read it in full here:
http://m.us.wsj.com/articles/easier-cleaning-without-chemicals-1403653090?mobile=y
Some excerpts:
"Scientists for years have studied microfibers' ability to remove germs. The findings have prompted hospitals, restaurants and other public places to incorporate them into their cleaning regimens.
"A damp microfiber cloth is a really good tool for removing microorganisms, including viruses and bacteria," says Kristen Gibson, a microbiologist at the University of Arkansas who published a study in 2012 comparing the performances of different cleaning cloths without the use of chemical cleaners on food-preparation surfaces.
The study, which was funded by the U.S. Department of Agriculture, found that microfiber cloth effectively removed viruses. It also outperformed terry-cloth and nonwoven cloth towels in preventing viruses from being transferred from one surface to another.
"There's no reason to use a chemical every time you clean, but there are obviously situations like handling raw meat or someone being sick that would warrant a disinfectant," says Dr. Gibson."
"Microfiber cloths, dusters and mop heads require special care to maintain, including thorough rinsing and regular laundering. Norwex, a Norway-based maker of high-end products, says its microfiber threads are embedded with a silver agent that prevents mold, mildew and bacterial odor in the cloth. The company, which sells a $26.99 polishing cloth, suggests users fold its cloths eight times so a fresh cleaning surface is exposed for each task. Laundering the cloths requires gentle detergent and avoiding bleach and dryer sheets so that the microfiber strands aren't damaged. The company also sells a $112.99 mop with interchangeable heads for wet and dry cleaning.
Weaning consumers off the notion that fragrance connotes clean is one of the biggest challenges in converting them to chemical-free cleaning, companies say. Norwex, which markets its products through direct sales, trains its consultants to talk about how most scented cleaners are full of chemicals. "Clean doesn't have a smell," says Amy Cadora, Norwex's chief marketing officer."
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